I have read many things about the art market recently that
make me very confused. I wonder if
anyone else shares my confusion and concerns.
First, I read that those artists who show work in a gallery
are asked to work in a series. They
aren’t to submit work in a completely different medium or venue. The thinking is that patrons want to collect
art that matches, so that they can collect 3 or 4 from the same artist and they
are all similar in style and medium. My
push back on this is basically, how many people get multiple purchases from the
same patron?
Also as an artist I get bored with one medium. I will typically work months and sometimes
years on watercolor, exploring different subjects until I feel I have learned
and experienced all I can for the moment.
Then I turn to a completely different medium. Sometimes I switch to oils or acrylic. Sometimes I’ll explore printmaking for a
while, or even sculpture. Right now
I’ve been working extensively in charcoal and really getting comfortable with
the range of value and emotion I can get.
I also have spent the past few years working in collage. I am really loving the search for just the
right color range as well as the feeling that I’m recycling old magazines
instead of throwing them away and contributing to some landfill somewhere. I know I’ll get tired of it sometime soon but
not yet. Is that bad? Does that make me an artist without a “style”
or genre that collectors can identify? I
really don’t think so. After all, didn’t
Picasso have his “blue period” and “red period” before experimenting with
Cubism? Still I am told that galleries
will not show my work because of the range of style and medium in my portfolio. I suppose I could show only one style to one
gallery and a completely different medium or style to a different gallery.
The other thing I feel about diversifying my styles and
venues is that getting “jobs” as a freelance artist is not the easiest
proposition. I have created logos,
illustrations for children’s magazines, Photoshop manipulation for people with
family portraits that weren’t “perfect,” and even cutting out people from photo
backgrounds for web purposes, etc. If I
couldn’t do a wide number of things and a varied style, I would have few jobs.
I have an account with Outsource, which is a website for
artists and illustrators to find people who need drawings, illustrations, logos
and Photoshop work, and vice versa.
There are at least 15 artists biding on each job and only one gets the
work. I find I am constantly
underbidding what I think I should be getting or what I am worth just to get
the work. One of the key problems here
is that Outsource gets the business. If
I want to build up my own brand I shouldn’t use a program like this to get
work, but times are hard. I have bills
like everyone, so I bid on jobs and underbid at times.
I remember reading that Grant Wood did a variety of things
to make a living in Iowa during the 40’s and 50’s, including painting signs for
business and creating logos and illustrations for the newspaper. If you don’t know it, Grant Wood is the
artist who painted American Gothic, the portrait of an Iowa farm couple with
pitchfork in front of their farmhouse. He
became famous for that painting but still had to make a living. That’s just the way art is.
Does anyone else feel the confusion I feel? Galleries want purists, patrons want
consistency, the job market wants diversity, and artists just want to pay their
bills and make a living.